Resilient. Renewable. Honest. A time-honoured, earth-conscious material rooted in tradition and reimagined for modern, everyday living. With its unique combination of durability and character, jute is a dependable natural material MUJI uses across its range of household products.
What is jute?
Jute is a strong, plant-based fibre celebrated for its durability and coarse, earthy texture. Traditionally used in sacks, ropes and rugs, it is now finding new life in contemporary textiles, accessories and daily essentials. Grown in tropical wetlands, jute flourishes in challenging environments, making it a highly resourceful material for sustainable design.
Tough and tactile
Harvested from the stalks of the jute plant, the fibres are long, golden and slightly coarse — lending a distinct, raw texture that gradually softens with use. Naturally robust, jute is ideal for items designed to endure, while its biodegradable nature means it returns gently to the earth at the end of its life.
Fast-growing and low impact
Jute is one of the world’s most sustainable crops. It grows rapidly, requires very little water, and needs minimal to no chemical inputs, thanks to its natural resistance to pests and diseases. It also thrives in regions unsuitable for food crops, making efficient use of land without displacing agriculture.
Good for the planet, better for everyday use
Jute’s strength and versatility make it perfect for practical, long-lasting items — from reusable bags and storage baskets to home textiles. Its distinctive texture and sturdy weave stand up well to daily wear and tear, offering a reliable, eco-conscious alternative to synthetic materials. Whether in the home or on the go, jute products combine everyday functionality with a timeless, natural aesthetic.